Clearcover
Building a brand's visual language. Explore how we designed and animated a full family of 3D icons for Clearcover, turning clarity into a beautiful art form.
(YEAR)
2025
(TIMELINE)
8 Weeks
(SERVICES)
Motion Graphics
When a brand is built on clarity, its visual language has to be flawless. The team at Clearcover came to us with that exact challenge: to create a full set of static and animated 3D icons that would become the friendly, intuitive face of their brand interactions.
The task wasn't just to make pretty pictures; it was to build a language of instant understanding. The specific challenges were:
Instantaneous Communication: To design each icon to be instantly understandable, telling a clear story—like 'safety' or 'savings'—in a single, delightful image, with zero room for ambiguity.
Creating a Cohesive Family: The goal wasn't just one icon, but an entire visual system. Every asset needed to share a consistent style, lighting, and personality to feel like part of a unified family.
Balancing Simplicity and Beauty: To strike the perfect balance between a "friendly and modern" aesthetic and the sophisticated execution required to feel premium, delightful, and on-brand.
We approached this not as a set of one-off assets, but as building a complete visual vocabulary from the ground up.
A Unified Design System: We began by establishing a foundational system. We created a friendly, modern 3D style with consistent lighting, a defined material palette, and core motion principles that would serve as the DNA for the entire icon family.
Storytelling in a Single Image: Each icon was crafted to be a tiny, self-contained story. We focused on clear and clever visual metaphors—a car being protected under a dome, a piggy bank with wings—to ensure every visual was both beautiful and immediately intuitive.
Designed for Interaction: We created both static and animated versions of each icon from the start, ensuring the motion was a natural and delightful extension of the core design. The animations were built to guide, reward, and add a layer of polish to the user experience.
A Comprehensive Icon Library: A complete and cohesive set of static and animated 3D icons that now serve as the primary visual language for Clearcover's brand interactions.
A Scalable Brand System: We delivered a flexible system that the Clearcover team can use to create new assets consistently, ensuring their visual language remains flawless as they grow.
Clarity Made Beautiful: A successful translation of a core brand value—clarity—into a functional, delightful, and instantly understandable set of brand assets that elevates their user experience.
