Client: CenterShot
Campaign: CenterShot Blue
Agency: Epipheo
Agency Producer: Tracey Krumpelbeck
Agency Creative Director:
Agency Art Director: Luke Lehenbauer
Creative Director: Tenet
Animation: Jake Thomas
An abstract mission can be hard to grasp. Center Shot Blue needed a way to translate their important goals into a story people could connect with.
The problem wasn't what they did, but how to show it.
Working closely with Epipheo, we crafted a visual narrative that brought their mission to life.
We used powerful metaphors—a focused arrow, interconnected threads—to build a story of support, precision, and community, turning a complex idea into a simple, elegant message.
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