Client: BrighterSide
Campaign: BEST Seal - Back To Normal
Creative Director: Tenet
Animation: Jake Thomas
Additional Animation Support: Andrew Hyden
In the midst of a global lockdown, when every commercial felt like doom and gloom, BrighterSide needed to launch their spectacular product, BEST Seal.
The challenge was how to create a message of hope when live-action production was at a standstill. Our solution was to build a world from scratch—one that couldn't be locked down.
We designed and animated a universe populated by a diverse cast of characters, each one representing a world coming back to life. Animation became the perfect tool to tell a story of optimism when the world needed it most.
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