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IT TAKES ALL KINDS
HEFTY
ABOUT

It may seem like a schizophrenic's morning ritual come to life, but there was an insane amount of work that went into developing a series of 10 different faces in all styles of coffee, cappuccinos, and lattes. Utilizing a mix of 3D elements, captured footage, and 2D compositing trickery, we struck a balance between weird and cute that helped Hefty secure their place in the market. 

 

 

CREDITS

Client: Hefty

Campaign: It Takes All Kinds

Agency: Carbon

Agency Producer: Lauryn Grimando

Agency Creative Director: Rob Foster

Creative Director: Tenet

Animation: Jake Thomas

EARLY MOTION TEST
FULL ANIMATIONS
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