IT TAKES ALL KINDS
It may seem like a schizophrenic's morning ritual come to life, but there was an insane amount of work that went into developing a series of 10 different faces in all styles of coffee, cappuccinos, and lattes. Utilizing a mix of 3D elements, captured footage, and 2D compositing trickery, we struck a balance between weird and cute that helped Hefty secure their place in the market.
Campaign: It Takes All Kinds
Agency Producer: Lauryn Grimando
Agency Creative Director: Rob Foster
Creative Director: Tenet
Animation: Jake Thomas