PRILOSEC - P&G
Prilosec was looking for a new approach for their digital ads to better explain their product and provide a unique approach on how to present that information. Together with Coup Entertainment and Self Diploma, Tenet developed the scripts, direction, look, and execution of the stylized characters for a series of videos. Ultimately, the client reduced the scope of the project to a single 30-second spot.
Client: P&G - Prilosec
Agency: Self-Diploma, Coup Entertainment
Agency Producer: Dave Haughey
Creative Director: Tenet
Animation: Jake Thomas, Scotty Swemba
CHARACTER DESIGN + TEST
We had a pretty loose idea of what the client was looking for in terms of character design so we tried out numerous different options. Working as procedurally as possible, utilizing Cinema 4D's Volume Mesher to quickly develop hairstyles and body proportions. Once we received aligned feedback we did a quick animation and talking test to make sure the proper level of emotion could be conveyed through the design.
There was originally to be 4 separate videos so we got to work on blocking out the beats of action for each section and timing out to a scratch track.