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GLASS HALF-FULL
BORDEN
ABOUT
Borden tasked us with bringing Elsie, their refreshed iconic brand mascot, to life. We built off her friendly appearance and got to work on creating a modern version of her iconic "wink".
CREDITS
Client: Borden
Campaign: Glass Half-Full
Agency: Curiosity
Agency Creative Directors: Matt Cragnolin, Jason Fotter
Live-Action Production: Havoc Content
Director: Daniel Addelson
Editorial and Finishing: Tate IO
Agency Producer: Dan Bryant
End Tag Creative Director: Tenet
Animation: Jake Thomas, Andrew Hyden
INITIAL OPTIONS
FINAL END TAG
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